chivas.
Chivas launches a new blend dedicated to the next generation of hustlers. With a complete package redesign and membership program, Chivas will redefine the scotch drinking experience for millennial consumers.
All bottles are NFC compatible, allowing consumers to access an unrivalled membership experience on their mobile devices.
A dedication to the self-made.
#ChivasSelfMade
Curated social content featuring influencers across athletics, business, fashion and the arts. The content will include short interviews and influencer-generated content, empowering the tastemakers of tomorrow, while maintaining Chivas Neue’s positioning.